As human beings, we produce sounds using our vocal tract. Where we make the sound (known as the place of articulation) matters. For instance, the [p] and [b] sounds use the lips. I won't bore you with a full list of the locations of each of the sounds, but I'll present an interesting factoid.
When pronouncing the long E vowel sound (IPA symbol [i]), which occurs in words such as "seat" and "meet", the relative position of the tongue is toward the front of the mouth. Furthermore, the lips are not rounded when pronouncing this sound (unlike the [o] sound in "go" which causes the lips to be round). Thus, when you say "cheese", it forces your mouth to be in a position which kind of looks like you are smiling.
Phonetics has even more uses than you might think. Ever think about why your dentist tells you to open your mouth and say "ahhhh"? This is because the "ah" sound is pronounced with the tongue in the back of the mouth, thus preventing your tongue from getting in the way of the dentist's work!
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